This Master’s program equips students with knowledge resources and methods for practice-oriented cultural and media management. The program familiarises students with a number of interfaces between art, culture and media studies. Bringing together theory and practice, the program finds resonances between the questions, methods and modes of presentation offered by different fields of research, cultural institutions and the arts. The course content considers independent, interdisciplinary project development, implementation and quality assurance in various professional fields, including cultural institutions, administrations, foundations, associations, companies, media and freelance work. University research, teaching and project work productively intertwine, applying academic research and findings to professional practice.

The course of study is characterised by intensive contact and networking in arts and culture, the media, politics and NGOs, and the creative and digital industries. The Master’s programme is primarily concerned with theatrical performance and performative practices in their diverse manifestations (including drama, music theatre, dance theatre, performance, art actions, and concerts) as well as with visual and multimodal modes of perception and action (including visual culture, film and audiovisual media), both from a historical-theoretical perspective and with a view to current socio-economic implications. Special emphasis is placed on the hybrid interconnections of visual and performative cultures in the global present.

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