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Program

Book of Abstracts (Last Update: March 5)

Lunch Options near Freie Universität

March 26 Workshop – Investigating Internet Food Cultures

09:00-9:30 Registration

09:30-12:30 Workshop 1 (Chair: Sofia Rüdiger)

Zeena Feldman - Ethnography for Digital Food Studies

12:30-14:00 Lunch Break

14:00-17:00 Workshop 2 (Chair: Ryan Fountain)

Janina Wildfeuer - The Digital Bite: Doing Multimodal Analysis of Online Food Performances

17:00-17:30 Coffee Break

17:30-18:30 Practitioner Talk (Chair: Rita Vallentin)

Marina Beuerle - Food Content Online: In Dialogue with Mit Vergnügen Berlin

The workshop day concludes with insights from a representative of a local online food creator community: Mit Vergnügen Berlin (https://mitvergnuegen.com/category/food/; https://www.instagram.com/mitvergnuegen/).

March 27 Full Conference Day 1 – The Language of Digital Food Practices

08:30-09:00 Registration

09:00-09:15 Conference Opening

09:15-10:15 Keynote (Chair: Ryan Fountain)

Cynthia Gordon - “It’s a coco no-no episode”: Intertextuality, Transduction, and Making Fictional Alcoholic Drinks Consumable in Star Trek Podcast Discourse 

10:15-10:30 Short Coffee Break

10:30-11:30 Presentation 1 & 2 (Chair: Theresa Heyd)

Irene Cenni & Camilla Vásquez - Sharing Food, Sharing Self: Food Practices and Ideologies in Nonna Fina’s Instagram Content Fabio Ciambella & Marco Bagli - Negotiating “Italianness”: Translingual and Multimodal Identities in Digital Food Discourse

11:30-13:00 Lunch Break

13:00-14:00 Lightning Talks Round 1

Najma Al Zidjaly

Stereotypes in Arabic Food Memes: Humor, Identity, and Cultural Critique

Asmaa Khalifa Alhaj Badran

On Bitter Khubuz (Bread) & Sweet ħaˈniːn (Nostalgia): Feasting on Ideology - Culinary Discourse between the Expat and Inpat

Tina Bartelmeß, Luisa Dietze & Christian Germelmann 

From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany

Constanze Betz

#balletnutrition Revisited: New Functions of Giving Advice on Instagram

Camille Marie Fillioux

Mapping Online Discourses of Food Populism

Wai Yi Lam

From Drinking Olive Oil to ‘Never Skip Meat Day’: Performing Keto and Online Diet Debates in Hong Kong

Emma Lokhorst & Ielka van der Sluis

Text-Based Identification of Visualized Culinary Actions in Vegan Soup Blogs

Edmundo Luna

“They had great music & vibe” vs. “This time, the wakame seaweed was a little salty”: A Comparison of Evaluative Language in Yelp (USA) and Tabelog (Japan) Restaurant Reviews

Luisa Marino

The Digital Scent of a Lemon: Storytelling in Limoncello Brand Communication

Nicla Mercurio, Lorenzo Devilla, Filomena Mazzeo & Mario Ruggiero 

“It’s not a meal, it’s a vibe”: A Discourse and Nutritional Analysis of the #GirlDinner as a Digital Food Ideology

Sneha Mishra & Anil Kumar

The Linguistic Creativity, Authorship, and Authenticity of Modern GenAI-Based Chefs

14:00-15:00 Keynote (Chair: Rita Vallentin)

Stefan Diemer - The Evolution of Online Taste: A Gustatory Journey

15:00-15:30 Coffee Break

15:30-16:30 Presentation 3 & 4 (Chair: Kelsi Matwick)

Justina Urbonaitė - Metaphors that Feed the Mind: Figurative Strategies in YouTube Videos on Nutrition Fads Alla Tovares - A Digital Food Fight: Food Metaphors and Humor in Ukraine-Russia Conflict Discourse

16:30-16:45 Coffee Break

16:45-18:15 Presentation 5, 6 & 7 (Chair: Paulien Decorte)

Theresa Heyd - Excess-ories: Consuming the Stanley Cup Anna Borghi - The Vegan Boy: Plant-Based Identity and Gender in Digital Discourse Madge Mitchell - Fermenting Femininity: Sourdough Semiotics and Tradwife Digital Homemaking

19:30 Social Program: Concrete & Currywurst

We will meet at 19:30 at Hardenbergplatz 8 (one of the Zoo entrance points next to the station Zoologischer Garten). This tour is a one-hour walk guided by our local Berliner Rita exploring the sights and stories around Bahnhof Zoo, with an optional self-paid Currywurst finale (vegan options available).

March 28: Full Conference Day 2 – The Language of Digital Food Practices

09:00-10:00 Keynote (Chair: Susanne Mühleisen)

Cornelia Gerhardt - The Better Choice? Exgredients like ‘Gluten-Free’ and Addgredients like ‘Protein-Boosted’

10:00-10:15 Short Coffee Break

10:15-11:45 Presentation 8, 9 & 10 (Chair: Tina Bartelmeß)

Kelsi Matwick - Blue Seal Ice Cream: Branding Okinawan Nostalgia and American Influence in Digital Foodscapes Polly Szatrowski - Style, Attitude, and Knowledge in Japanese Instagram Posts Related to Food Sustainability Chi-hua Hsiao - Enregisterment of Healthy Eating on Social Media Communities in Taiwan

11:45-13:00 Lunch Break

13:00-14:15 Lightning Talks Round 2 + Poster Session

Veronica Pierotti

Visual and Multi-Modal Conceptual Metaphors of Food Waste in Online Image Banks: Can they Catalyze Environmentally Responsible Behavior?

Garima Sukhwal

Food Identity and Public Fascination: Exploring Discursive Practices of Indian Food Delivery Brands on Digital Platforms

Revathi Suresh

Examining the Role of Chattichoru and Other Food Trends in Shaping a Modern Malayali Identity

Foteini Topoglidou

Savory Spectacles: Exploring the Grotesque in Digital Media

Lieke Verheijen & Ilja Croijmans

Cross-Cultural Online Food Practices: Affordances and Constraints of the Emoji Inventory

Elina Vrijsen & Paulien Decorte

Online Discourse Surrounding Meat Alternatives on TikTok

Helena Worthington

The Politics of Eating Well: How YouTube Serves Up Sustainability and Healthy Eating

Paula Zenker

“I think they just inhale air for meals”: Constructing Community in EDtwt

14:15-14:45 Coffee Break

14:45-16:45 Presentation 11, 12, 13 & 14 (Chair: Rita Vallentin)

Dominik Gerst - How to Shop for Vegan Food: Examining Video Shopping Tutorials of Vegan Influencers Katie LeBesco & Susan Ericsson - Constructing “Food Noise”: Embodiment, Eating, and Ideology on TikTok Riitta-Liisa Valijärvi - More-than-Human Animals as Food Tasters on Social Media Angeliki Tzanne - “My muffins are awesome!”: Self-Praise in Greek Food Blogs

16:45-17:00 Short Coffee Break

17:00-18:00 Keynote (Chair: Sofia Rüdiger)

Keri Matwick - Digital Culinary Nationalism: AI, Algorithmic Taste, and National Cuisines 

18:00-18:15 Conference Closing

19:30 Conference Dinner

We’ll be having our buffet style conference dinner at Max & Moritz (https://maxundmoritzberlin.de/), a traditional Berlin restaurant in the heart of Kreuzberg that’s been serving classic German cuisine, local beers, and more since 1902. Please note that the restaurant is about 60 minutes from the conference venue (via subway). Official sign-up has closed, but feel free to contact us to find out if additional conference dinner tickets are available.