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Program

March 26 Workshop – Investigating Internet Food Cultures

09:00-9:30 Registration

09:30-12:30 Workshop 1

Zeena Feldman

Ethnography for Digital Food Studies

12:30-14:00 Lunch Break

14:00-17:00 Workshop 2

Janina Wildfeuer

The Digital Bite: Doing Multimodal Analysis of Online Food Performances

17:30-18:30 Practitioner Talk

Marina Beuerle (Mit Vergnügen Berlin)

Food Content Online: In Dialogue with Mit Vergnügen Berlin

The workshop day concludes with insights from a representative of a local online food creator community: Mit Vergnügen Berlin (https://mitvergnuegen.com/category/food/; https://www.instagram.com/mitvergnuegen/).

March 27 Full Conference Day – The Language of Digital Food Practices

08:30-09:00 Registration

09:00-09:15 Conference Opening

09:15-10:15 Keynote

Cynthia Gordon

“It’s a coco no-no episode”: Intertextuality, Transduction, and Making Fictional Alcoholic Drinks Consumable in Star Trek Podcast Discourse 

10:15-10:30 Short Coffee Break

10:30-11:00 Presentation Slot 1 

Irene Cenni & Camilla Vásquez

Sharing Food, Sharing Self: Food Practices and Ideologies in nonna Fina’s Instagram Content

11:00-11:30 Presentation Slot 2 

Fabio Ciambella & Marco Bagli

Negotiating “Italianness”: Translingual and Multimodal Identities in Digital Food Discourse

11:30-12:45 Lunch Break

12:45-13:30 Lightning Talks Round 1

Najma Al Zidjaly

Stereotypes in Arabic Food Memes: Humor, Identity, and Cultural Critique

Asmaa KhalifalHaj Badran

On Bitter Khubuz (Bread) & Sweet ħaˈniːn (Nostalgia): Feasting on Ideology Culinary Discourse between the Expat and Inpat

Tina Bartelmeß, Luisa Dietze & Christian Germelmann 

From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany

Constanze Betz

#balletnutrition Revisited: New Functions of Giving Advice on Instagram

Camille Marie Fillioux

Mapping Online Discourses of Food Populism

Dominik Gerst

How to Shop for Vegan Food: Examining Video Shopping Tutorials of Vegan Influencers

Wai Yi Lam

From Drinking Olive Oil to ‘Never Skip Meat Day’: Performing Keto and Online Diet Debates in Hong Kong

Emma Lokhorst & Ielka van der Sluis

Text-based Identification of Visualized Culinary Actions in Vegan Soup Blogs

Edmundo Luna

“They had great music & vibe” vs. “This time, the wakame seaweed was a little salty”: A Comparison of Evaluative Language in Yelp (USA) and Tabelog (Japan) Restaurant Reviews

Luisa Marino

The Digital Scent of a Lemon: Storytelling in Limoncello Brand Communication

Nicla Mercurio, Lorenzo Devilla, Filomena Mazzeo & Mario Ruggiero 

“It’s not a meal, it’s a vibe”: A Discourse and Nutritional Analysis of the #GirlDinner as a Digital Food Ideology

13:30-14:30 Keynote

Stefan Diemer

The Evolution of Online Taste: A Gustatory Journey

14:30-15:00 Coffee Break

15:00-15:30 Presentation Slot 3

Maria Szymańska

“You’re not a snack you’re a whole meal”: Performing Desirability through Culinary Metaphors in Online Discourse

15:30-16:00 Presentation Slot 4

Justina Urbonaitė

Metaphors that Feed the Mind: Figurative Strategies in YouTube Videos on Nutrition Fads

16:00-16:30 Presentation Slot 5

Alla Tovares

A Digital Food Fight: Food Metaphors and Humor in Ukraine-Russia Conflict Discourse

16:30-16:45 Coffee Break

16:45-17:15 Presentation Slot 6

Loukia Lindholm

“Hot girls eat sardines”: Multimodal Identity Work in #sardinegirl TikTok Videos

17:15-17:45 Presentation Slot 7

Anna Borghi

The Vegan Boy: Plant-Based Identity and Gender in Digital Discourse

17:45-18:15 Presentation Slot 8 

Madge Mitchell

Fermenting Femininity: Sourdough Semiotics and Tradwife Digital Homemaking

19:30 Social Program: Concrete & Currywurst

A one-hour walk guided by our local Berliner Rita exploring the sights and stories around Bahnhof Zoo, with an optional self-paid Currywurst finale (vegan options available). Note that the start of the tour (Bahnhof Zoo) is around 45 minutes by public transport from the conference venue. Sign-up via conference registration.

March 28: Full Day Conference – The Language of Digital Food Practices

09:00-10:00 Keynote

Cornelia Gerhardt

The Better Choice? Exgredients like ‘Gluten-Free’ and Addgredients like ‘Protein-Boosted’

10:00-10:15 Short Coffee Break

10:15-10:45 Presentation Slot 9

Kelsi Matwick

Blue Seal Ice Cream: Branding Okinawan Nostalgia and American Influence in Digital Foodscapes

10:45-11:15 Presentation Slot 10

Polly Szatrowski

Style, Attitude and Knowledge in Japanese Instagram Posts Related to Food Sustainability

11:15-11:45 Presentation Slot 11

Chi-hua Hsiao

Enregisterment of Healthy Eating on Social Media Communities in Taiwan

11:45-13:00 Lunch Break

13:00-14:15 Lightning Talks Round 2 + Poster Session

Sneha Mishra & Anil Kumar

The Linguistic Creativity, Authorship, and Authenticity of Modern GenAI-based Chefs

Veronica Pierotti

Visual and Multi-Modal Conceptual Metaphors of Food Waste in Online Image Banks: Can they Catalyze Environmentally Responsible Behavior?

Garima Sukhwal

Food Identity and Public Fascination: Exploring Discursive Practices of Indian Food Delivery Brands on Digital Platforms

Revathi Suresh

Examining the Role of Chattichoru and Other Food Trends in Shaping a Modern Malayali Identity

Elena Isabelle Tamba, Petronela Savin, Sebastian Brumă, Diana Creangă & Codrin Dinu Vasiliu

Linguistics… on a Plate. The Digital Rhetoric of Romanian Local Food Identity

Foteini Topoglidou

Savory Spectacles: Exploring the Grotesque in Digital Media

Lieke Verheijen & Ilja Croijmans

Cross-Cultural Online Food Practices: Affordances and Constraints of the Emoji Inventory

Elina Vrijsen & Paulien Decorte

Online Discourse Surrounding Meat Alternatives on TikTok

Bethany Weppler

Food, Gender, and Class in Morocco: Constructing a Bouzebal Identity

Helena Worthington

The Politics of Eating Well: How YouTube Serves Up Sustainability and Healthy Eating

Paula Zenker

“I think they just inhale air for meals”: Constructing Community in EDtwt

14:15-14:45 Coffee Break

14:45-15:15 Presentation Slot 12

Theresa Heyd

Excess-ories: Consuming the Stanley Cup

15:15-15:45 Presentation Slot 13

Katie LeBesco & Susan Ericsson

Constructing “Food Noise”: Embodiment, Eating, and Ideology on TikTok

15:45-16:15 Presentation Slot 14

Angeliki Tzanne

“My muffins are awesome!”: Self-Praise in Greek Food Blogs

16:15-16:45 Presentation Slot 15

Riitta-Liisa Valijärvi

More-than-human Animals as Food Tasters on Social Media

16:45-17:00 Short Coffee Break

17:00-18:00 Keynote

Keri Matwick

Digital Culinary Nationalism: AI, Algorithmic Taste, and National Cuisines 

18:00-18:15 Conference Closing

19:30 Conference Dinner

We’ll be having our buffet style conference dinner at Max & Moritz (https://maxundmoritzberlin.de/), a traditional Berlin restaurant in the heart of Kreuzberg that’s been serving classic German cuisine, local beers and more since 1902. Please note that the restaurant is about 60 minutes from the conference venue (direct connection with the subway). Sign-up via the registration form.