In the context of the Berlin Science Night 2007, the Institute for Arts and Media Management contributed a presentation under the label: “Finding tomorrow’s audiences”
What is a museum without visitors, what is a theatre without an audience? Each and every arts institution depends on their audiences. Attention, however, is a scarce resource in the cultural sector. ZAD presented ways to attract audiences, both young and old, and gave examples of successful strategies and practices from the context of arts education.