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Migrants as audiences for public cultural institutions – The current status quo viewed from a demand perspective

The integration of immigrants is a highly important socio-political issue. The most prominent indicators of successful integration processes are the degree of participation in the fields of work and education, the ability to prosper and take part in social relationships, and the possibilities to access and participate in the host country’s social and cultural life. In this regard, holistic integration policies demand an “intercultural opening”, especially focusing on public cultural institutions. Currently however, attempts to establish such an “intercultural opening” in the cultural sphere are based on rather frail empirical foundations as there is no statistical data concerning levels of integration and user behavior of immigrants.

The aim of the study “Migrants as audiences for public cultural institutions – The current status quo viewed from a demand perspective” is to provide unambiguous and reliable information on the current state. The research areas of interest comprise data on immigrants’ cultural user behaviour, levels of participation and interest in cultural production. By incorporating this background knowledge cultural institutions will be able to develop successful opening strategies and contribute to the integration of immigrants.

Conception, implementation, evaluation and interpretation of the study will be accompanied by an event concept and documented in a publication which will present examples of Best Practice in the work of institutions with immigrant target groups.

The Center for Audience Development already carried out a preliminary study on the activities of German cultural institutions related to immigrants (“Migrants as audiences for public cultural institutions – The current status quo viewed from a supply perspective”).