The tremendous construction boom in China led to an expansion of the cultural infrastructure: Hundreds of new theaters, museums and multiplex cultural centers have been built during the last ten years or are currently under construction or being planned. The result: A huge demand for staff.
After the great success of the advanced training and study program "Culture Management in China” in 2009, this project continued with its second edition in 2010, with a wider range of fields involving cultural centers, performing arts institutions, film and theater festivals, music and cultural agencies, museums and media sector. The aim is to provide the participants with universally applicable management tools for cultural organizations as well as to enhance their understanding and capability for international exchange or coproduction projects.
One tool is audience development. In these days audience development is important not only in Germany, but also in China because it is necessary to initiate, to build and to court the mutual relation between arts and audience.
This book mainly depicts the perspective of nine young Chinese cultural managers on their field of expertise in China. The selected essays give an insight to the cultural sector system of China in comparison to Germany, media sector, the German and Chinese film industries, audience development in museums and the Chinese contemporary art market.