News from Jul 04, 2013
From June 2013 21th to 23th the Institute for Arts and Media Administration held a workshop on storytelling for the Royal Danish Theatre Copenhagen and. Led by Prof. Dr. Siebenhaar, Director of IKM, and Achim Müller, Managing Head of the Center for Audience Development (ZAD), a student team developed a groundbreaking newsroom-perspective for the communication department of the Royal Danish Theatre.
The focus was on the “Cloverleaf of Storytelling” developed by Richard Edelman which emphasises the opportunities of autonomous media production in the context of social media. Together with the Danish colleagues a organisational concept of self-curated stories and information was elaborated where classical PR is replaced by Content Marketing.