KUMA Culture Management in China is the center of excellence as well as the umbrella brand for all arts management-related programs and projects of the Institute for Arts and Media Management (IKM) of Freie Universität Berlin in cooperation with Goethe-Institut Beijing.
KUMA is based on three pillars:
In addition to the annual advanced training and study program for young, qualified Chinese arts managers, KUMA organizes special German-Chinese projects in the field of arts management supporting or supplementing exhibitions, festivals, literature and theater programs, for example by means of Audience Development concepts with a focus on evaluation and marketing. Furthermore, KUMA offers its expertise and experience for the
establishment of academic programs in the fields of arts, theater, museum, and music management. It also includes the development and organization of internship programs in German cultural institutions for Chinese program participants.
Prof. Dr. Klaus Siebenhaar, director of the Institute of Arts and Media Management
Dr. Uwe Nitschke, director of Goethe-Institut Beijing (until September 2010)
KUMA Website: www.kuma.ikm.fu-berlin.de